As a journalist, there are lots of people vying for my attention and by extension, the attention of my audience. When that happens, folks (marketers mostly) are inclined to give you little toys and gadgets and schwag to entice you to say nice things about their products. With ethical journalists like me, it doesn’t work. If a product is crap, I’ll tell you.
In some instances, if the giveaway is really cool, the product falls out of view entirely. That’s the case with the schwag in this video. Please ignore the fact that I nearly cut off my head in it. And be aware that Fuse makes other things – or markets other products – than the little propper in this video.